• Family-Focused Online Advertising On The Upswing While Advertising To Children Declines
New York, September 11, 2000 - Even though online advertising by businesses targeting families and children grew steadily through the first
quarter of this year, advertisers wanting to reach kids online are shifting their focus away from children and on to families.
• Dot Com Advertisers Outnumber Traditional Advertisers Online Two To One
New York, September 5, 2000 - Although traditional companies are paying more attention to online advertising, dot com advertisers outnumber
traditional advertisers online two to one.
• Majority Of Online Ad Banners Have Short Life Spans, Running Three Weeks Or Less
New York, NY August 28, 2000 - With few advertisers running large online campaigns, an overwhelming majority of advertisers have less than a 0.01
percent share of all online advertising impressions.
• B-to-B, Fastest Growing Online Ad
Segment, To Reach $3 Billion by 2005
New York, August 17, 2000 - A new collaborative report from Jupiter Communications,
Inc. (Nasdaq: JPTR), and Media Metrix, Inc. (Nasdaq: MMXI) reveals that
business-to-business (B-to-B) online advertising is the fastest growing
and one of the most financially rewarding segments for online publishers.
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to learn more...
• Full Banners Still Most Prevalent
Online, Despite Growth In Sites Supporting Multiple Ad Types And Sizes
New York, August 14, 2000 - Although more Web sites are carrying multiple
types and sizes of online advertisements, 97 percent of all Web sites still
carry standard 468 x 60 banner ads.
• Online Retail Sites Buoyed By Internet Advertising Campaigns
New York, NY July 17, 2000 - An increasingly strong, positive correlation now exists between online retail advertising and the number of engaged visitors
to online-only retail sites, according to a new report released today by AdRelevance, a division of Media Metrix (NASDAQ: MMXI) and an innovator in Internet
advertising measurement technology.
