Amazon.com Emerges As Top Overall Online Advertiser This Holiday Season
NEW YORK, December 12, 2000 - Occupying the top overall online advertiser spot eight of the past nine weeks, leading the retail segment and running holiday-themed ads totaling over half-a-billion impressions each week since October, Amazon.com has become the number one online advertiser thus far this holiday season.
Holiday Online Retail Advertising Off to a Slower Start This Year, Despite 250 Percent Increase in Number of Retailers Advertising Online, Reports AdRelevance
NEW YORK, December 4, 2000 - Although holiday online advertising activity this season is nearly four times what it was last year, online advertisers are off to a slower start.
Number of New Companies Advertising Online Climbs More Than 150 Percent
NEW YORK, November 20, 2000 - AdRelevance, a Jupiter Media Metrix company (NASDAQ: JMXI) and innovator in next-generation Internet advertising measurement technology, today announced that the number of new companies advertising online has more than doubled since January - growing by 157 percent over the past ten months.
Majority Of Online Ads and Impressions Now Focus On Branding
NEW YORK, November 8, 2000 - AdRelevance, a Jupiter Media Metrix company (NASDAQ: JMXI) and innovator in next-generation Internet advertising measurement technology, today announced that the majority of all online advertising ads and impressions are geared toward branding.
Despite Full Banner Popularity, Other Ad Formats Account for Majority of Online Impressions and Garner Greater Exposure
NEW YORK, November 6, 2000 - Although 80 percent of advertisers use the full banner in online campaigns, other ad formats account for a majority of impressions and garner far greater exposure on the web.
Jupiter Media Metrix Third Quarter Pro Forma Revenues Increase 113 Percent to $38.6 Million
New York, NY November 2, 2000 - Jupiter Media Metrix, Inc. (NASDAQ: JMXI), the global leader in market intelligence for the new economy, today announced strong revenue performance and client growth metrics for the third quarter ended September 30, 2000.
Political Advertising is Hot on the Net, but Bush and Gore are Virtually Ignoring Online Ad Opportunities
New York, October 30, 2000 - Although general news and voter information sites are unleashing a series of election-related advertisements online, both the Bush and Gore campaigns have elected to make little use of the net when it comes to advertising.
Jupiter Media Metrix Releases First Jx Market Intelligence Reports
New York, October 23, 2000 - Jupiter Media Metrix (NASDAQ: JMXI) today released its first Jx Market Intelligence reports covering critical regional markets worldwide, including Australia, Canada, France, Germany and the United Kingdom.
AdRelevance unveils breakthrough in web-measurement technology
New York, October 2, 2000 - AdRelevance, a Jupiter Media Metrix Company (NASDAQ: JMXI) and innovator in Internet advertising measurement
technology, today unveiled a major breakthrough in Web-measurement technology with the launch of AdRelevance 2.0.