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Report generation is the backbone of the AdRelevance product. This chapter teaches you how to query the AdRelevance database to find the information that you need.
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2.1 Create a New Report
To create a report, click the 'New Analytic Report' button in the Client Center. Analytic Reports allow you to look at impression and rate card values for ALL ad sizes as well as ad portfolios and web locations where the ads ran.
Remember that the reports you create in a Workspace only pertain to the industry you assigned to that Workspace. For example, when working within the Web Media industry, your results will only contain companies or products that are classified within Web Media. To ensure the collection of all relevant data, working within a cross-industry workspace is recommended. Click here to learn more about creating a new Workspace.
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2.2 Understanding Question 1
The first question of the Report Builder asks you to specify the items you would like to compare, one to another, in your report. Your selection in this question will determine the units that appear across the x-axis (horizontal) of the graph, or the bars of the bar chart.
In the first drop-down menu, you must choose to base your competition on Advertiser, Web Location, Industry Classification, Time, or Creative. The second drop-down helps specify how the data is grouped, aggregated and labeled for the graph and chart.
By Advertiser: compares advertising activity by Company, Division, Brand, or Product.
By Web Location: compares advertising activity by Site, Site/Subsite or Genre.
By Industry Classification: compares advertising activity by Industry, Segment, or Sub-segment.
By Time: compares changes in advertising levels over time in weekly, monthly, or quarterly intervals.
By Creative: compares ads by technology, dimensions, or strategy.
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2.3 Understanding Question 2
In Question 2, you can specify the exact group of items you want to compare. In other words, Question 2 enables you to limit the focus of your analysis to a particular subset of data and filter out those items that are not relevant to your analysis. Each tab represents a way to filter out extraneous details and hone in on the information you need.
In Question 2, the tabs are set with global default values. The more refining you do, the more specific the information you can find.
Remember, the overall set of data used in generating your report will automatically be filtered from the industry you selected when creating your Workspace (e.g. automotive).
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2.4 Understanding Question 2 - Tabs
What are the tabs for?
Tabs allow you to hone your data using specific categories. After choosing your initial category, a second drop-down menu allows you to further focus your query by pinpointing specific companies, products, sites, timeframes, etc.
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Advertiser: filters advertising activity to a specific company, division, brand, product, or custom group that you create.
Site: filters ads to a specific site, site/subsite, genre or custom group.
Industry Classification: filters to a specific industry, segment, or subsegment
Time Frame: defines the period of time in which ads ran. "Most Recent" updates your report every week with the most current information available in the database. You can also define a custom time range, beginning with one week or month and ending with another.
Ad Type: filters advertising activity by technology, dimensions, or strategy.
How do the tabs work?
All of the tabs work in conjunction with one another. This means that any data included in the report must meet the criteria of all of the filters selected in your tabs. Once you make a selection, that item (or group of items) appears in red above each tab. Keep in mind that it is possible to set filters that are too restrictive or conflicting, which could result in a confusing, meaningless or non-existent report.
Click here to find out more about custom groups.
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2.5 Understanding Question 3
Question 3 asks you to select a metric for your report. This will become the y-axis, or the rate card value, impressions or unique ads. You are given three options:
Impressions: estimates the number of times ads meeting your criteria were rendered for viewing.
Rate Card Value: estimates the amount of money spent on ads meeting your criteria (based on impressions and non-negotiated rate card CPM per site).
Unique Ads: counts the number of distinct ads that meet your criteria.
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2.6 Understanding Question 4
This question asks you to choose the type of graph that will be generated with your report. You are given three options:
Pie Chart is recommended for viewing relative comparisons.
Bar Chart is recommended for viewing absolute amounts.
Line Chart is recommended for viewing trends over time.
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