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If you are interested in looking at a specific group of advertisers, classifications or web locations, you can create custom groups that offer either a broader or a more limited scope than those offered in the drop-down menu.
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5.1 What are Custom Groups?
The AdRelevance Service allows you to set the parameters of your query to include all items within a particular group or just one item from that group.
For example, you can choose all auto manufacturers or just one specific auto manufacturer.
Additionally, if you're looking to limit or broaden your search, Custom Groups allow you to filter to a specific, customized set of data. Any custom groups
you create can be saved in your workspace for future reports. |
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Custom Groups are available for the Advertiser, Industry Classification, and Site sections of Question Number 2.
For example, under the Advertiser tab, you can create a Custom Group of individual companies or products - such as your top competitors - to monitor or use as a
benchmark. Under the Site tab, you can create a Custom Group of the specific sites that make up your placement portfolio set. |
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5.2 Creating a Custom Group
If you have never used the Custom Group Manager before, your first option will be to create a new group. To do so, simply select the new button on the
Custom Group Manager page and enter a name for the new group (25 characters maximum).
Next, select the category for which you'd like to create a group. If the category you've selected has a second drop-down, you'll see that selecting the
letter of the alphabet you're interested in will populate the table below with the relevant information.
Once this has been done, select the specific items to be included in your Custom Group. Scroll through the list box on the top, highlight the item you
would like to include and then click add.
To remove items, highlight the name in the Custom Group collection box and click remove. When you have finished, click save and you will be taken back to
the Report Builder. Your new Custom Group will appear in the second drop down menu under the Advertiser or Site tab, depending on where you created it. |
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Say, for example, you want to create a Custom Group of sites where your company is currently advertising. You can call this Custom Group of sites
"Our Current Buy". Next, add the desired sites to the Custom Group collection box and click save.
Note: Although possible, mixing items from the various categories (for example sites and genre) is not recommended. Doing so may result in double counting
as well as incompatible scaling problems in your report. |
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5.3 Editing or Deleting a Custom Group
To edit or delete a Custom Group, choose Custom Group from the first drop down menu to indicate that you will be working with a Custom Group (either under the Advertiser tab, the Industry Classification tab, or the Site tab) and then select Custom Group Manager from the second drop-down menu. This will take you to the Custom Group Manager and allow
you to edit, update or delete your specified group. Simply follow the steps indicated in 5.2 above, Creating a Custom Group. |
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5.4 Using a Saved Custom Group
After creating a Custom Group, you will be taken back to the Report Builder. Your new Custom Group will appear in the second drop-down menu under the Advertiser or
Site tab, depending on where you created it. Your new Custom Group name will also appear above the tab. |
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Saved Custom Groups are available in any report within the same Workspace. To locate a previously saved group, use the drop-down menu in either the Ads for..., Industry Classification, or Site tab."
The number of Custom Groups you can create are unlimited. We encourage you to use this feature to help you save time by creating and using these
groups for your weekly and monthly reports. |
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