Chapter 1: Using Workspaces
We'll show you how to get started with the
service and create customized Workspaces to help you better organize and store your data.
1.1: What is a Workspace
1.2: Quick View Graphs
1.3: Create a New Workspace
1.4: Workspace Manager
1.5: Creating a Workspace with the Workspace Manager
1.6: Renaming Workspaces
1.7: Deleting Workspaces
Chapter 2: Generating Reports
You'll learn how to query the AdRelevance
database to find the information you need.
2.1: Create a New Report
2.2: Understanding Question 1
2.3: Understanding Question 2
2.4: Understanding Question 2 - Tabs
2.5: Understanding Question 3
2.6: Understanding Question 4
Chapter 3: Report Viewer
What can you do with reports after you've created them? This chapter shows you
how to save them to your workspace, make changes or download the details.
3.1: Report Viewer
3.2: Saving a Report
3.3: Editing a Report
3.4: Save As
3.5: Downloading Details of a Report
3.6: Deleting a Report
Chapter 4: Looking at the Creative Messages
We'll show you how you can view the
actual ads associated with your reports. You'll also learn about the different ways to organize your reports
on your Workspace.
4.1: Report Viewer
4.2: Viewing the Ads
Chapter 5: Creating a Custom Group
In this chapter you'll learn how to create a custom group of
advertisers and sites to use in your analysis.
5.1: What are Custom Groups?
5.2: Creating a Custom Group
5.3: Editing or Deleting a Custom Group
5.4: Using a Saved Custom Group
Chapter 6: Creating an AdAlert
Learn how to be notified when new advertisers appear on a competitors
site or when that company you've been tracking puts out a new brand or product ad.
6.1: What is the AdRelevance AdAlert Service?
6.2: Creating a New AdAlert
6.3: The AdAlert Home Page
6.4: Deleting an AdAlert
Chapter 7: Searching for a Company or Site
Find out whether AdRelevance tracks a
company or site without having to view the entire list in Cross Industry using the Search feature.
7.1: What is the Search Feature?
7.2: Using Search
7.3: Understanding Site Search Results
7.4: Understanding Company Search Results
7.5: Building a Report from the Search Results
Chapter 8: Understanding AdStrategy
AdStrategy allows you to understand the success of an ad by asking What does the ad say? and What is it trying to do?
8.1 How are Messages Categorized?
8.2 Creating a Report with AdStrategy
Chapter 9: Acquiring AdContact Information
AdContact puts the contact information for the media buyer at a particular company or agency at your fingertips instantly.
9.1: What is AdContact?
9.2: Getting AdContact Information from the Report Viewer
9.3: Searching for AdContact Information
9.4: Understanding AdContact Results
Chapter 10: Understanding AdDemographics
Wondering exactly who sees your ads? AdRelevance AdDemographics will tell you.
10.1 What is AdDemographics?
10.2 Source: Media Metrix
10.3 Finding AdDemographic Information
10.4 Understanding AdDemographics