Where, when and how much are your competitors advertising?
It maps the online advertising
landscape, giving you the insight you need to develop and execute successful
sales and marketing initiatives.
AdRelevance is the most comprehensive online advertising intelligence available.
It captures advertising activity across all major industries, channels, ad formats
and ad types on the Web. It’s the only online advertising measurement
system that mimics the actual Internet user population by automatically adjusting
itself to traffic patterns.
An intuitive, award-winning interface means you can easily access and customize
AdRelevance data – right from your desktop.
– a clear advantage
AdRelevance’s Cloudprober technology keeps pace with the ever-changing
online world. Its geographically distributed probes dynamically respond to Web
traffic patterns 24 hours a day to capture the most ad data, even from time-
and demand-sensitive pages. The result is an accurate, up-to-the-minute picture
of what’s really happening online. Gain the benefits of AdRelevance through
the following capabilities:
– Measures and reports on more than 500,000 distinct
URLs close to six million times per week and is the only service to report on
over 100 subsites.
– Probes higher trafficked pages more frequently
to accurately capture all online ad activity at any point in time.
– Provides impressions, rate-card equivalent spending
and creative content for all standard ad sizes and ad types, including banners,
buttons and rich media.
– Reports on 15 ad dimensions
as well as the most popular rich media types including, Flash, Enliven, Klip-Ad,
EyeWonder and custom Java banners.
– Captures ad activity
on all levels of a site receiving visitor traffic, including channels and
– Instantly generate customized,
savable Web-based reports that show rate-card value, impressions, placement
and even an entire creative portfolio of the actual ads you choose. Filter your
search to find online advertising for a specific company, brand, product, segment
or industry classification or Web location.
– View impressions and rate
card value on the same graph and chart multiple companies across multiple sites
with one query. Using Flash technology, you can drill down in charts to view
more detailed information.
– Advertising is tracked
in more than 200 market segments, including health, government, education and
– Get advertising intelligence
and sales opportunities delivered to your desktop. AdAlert sends you email whenever
the online advertising events that you define take place. You’ll never
miss a competitive threat or sales lead again.
– Instantly access prioritized
media buyer contact information within the AdRelevance interface. AdContact
offers a continually updated database of the top Internet advertisers’
media buyers, generating highly qualified advertising sales leads in real time.
– Compare online spending
for Fortune 500 advertisers against 15 offline media, including television,
magazines, newspapers and radio. AdAcross is offered through a partnership
with Nielsen Monitor-Plus, and is available as a premium service.
Nielsen//NetRatings is the global standard for Internet audience measurement
and analysis and is the industry’s premier source for online advertising
intelligence with its NetView, @Plan, AdRelevance and WebRF services. Covering
70 percent of the world’s Internet usage, the Nielsen//NetRatings services
offer syndicated Internet and digital media ratings reports and custom-tailored
data to help companies gain valuable insight into their business.