in-depth   
AdRelevance - in-depth

MANY SERVICES FOR YOUR MANY NEEDS

AdRelevance offers the most comprehensive, accurate, and up-to-date online advertising information on the market with a product that benefits web marketers, advertisers, and analysts alike.

Using our intelligent agent technology, Cloudprober, we scour the web to monitor advertising activity 24 hours a day. As each page is scanned, the agent recognizes, extracts and stores information that includes the URL where the ad resided, the name of the advertiser and brand, the ad technology employed, the strategy used by the advertiser, and the actual ad. Each week, the data is updated to an intuitive online interface for you to access.

Let us help you find out who is advertising, when they are doing it, where they are doing it, and exactly what their campaign looks like. Know the rate card value, impression levels, and messages driving your competitors' campaigns. See online advertising trends and watch what your competition is doing. Then, generate and download customized reports with comprehensive graphs to leverage media buys, recommend budgets, and incite competitive ad campaign strategies.

How you benefit
AdRelevance provides an enormous competitive advantage to a wide range of professionals who utilize online advertising.

Web Media Companies and Ad Networks
  See who's advertising on your competitors' sites
  Get insight into advertisers strategies before your sales call
  Benchmark sales performance
  Identify potential network affiliates
  Identify the strongest demographic for a specific industry segment
   with AdDemographics

Advertisers, Agencies and Design Shops
  Make buy recommendations based on the sites that are performing
   best in their business categories
  Compare your buys with your competitors
  Unveil the strategy the competition is using and view their ad portfolios
  Establish and monitor share-of-voice objectives
  Increase your media buying leverage

Financial Analysts
  Identify high-growth partners for portfolio companies
  Anticipate quarterly reports for web media stocks
  Assess the performance of multiple sites within one business sector
  Compare competitive ad sales penetration
  Analyze advertising sales growth over time and develop directional
   revenue trend models

News Media and Industry Analysts
  Know who advertises where, when, how frequently and how much is spent
  Identify and analyze online advertising trends

The Advantage of Extra Services and Products
The AdRelevance Service is easily customized with products suited to your needs.

AdAlert - Your competitor makes a move… your e-mail icon starts blinking.
AdAlert delivers advertising intelligence and sales opportunities to your inbox. You specify which online advertisements and advertisers you want to watch, and AdAlert will automatically send you an e-mail with detailed ad and campaign information. AdAlert ensures online advertising professionals never miss another competitive threat or sales lead.

AdContact - Find the lead. Make the call. Sell the space.
AdContact provides you with prioritized media buyer contact information within the AdRelevance interface. Access over 2,000 top Internet advertising contacts. Get the name, position, company address, and phone number of the person who has the power to sign the checks for their company, and to write the checks for yours.

The Hot 100 - Access brand new sales leads. See 100 untouched sales leads that are broken down into rate card value ranges with each advertiser's contact information provided. Whether it's a company first making its mark or an established one looking to revive its online ad presence, you'll be one step ahead of the competition.


Methodology

Tour

AdAcross

AdAlert

AdContact

Movie

Nielsen Online
890 Hillview Court
Suite 300
Milpitas, CA 95035
Contact Us

770 Broadway,
13th Floor
New York, NY 10003
 
 © 2009 Nielsen Online